Mary S. Butler

I have been spending a lot of time this year looking at social networking sites and the opportunities that exist for both car shoppers and automakers. I recently came across a press release for a new site that is touted in the headline as “the first automotive social network.” (Although the folks at CarDomain would rightly claim that is not the case.) Specious claim aside, I went to check out the new site. Unfortunately, the only thing on the CarFolks.com homepage, at least at the time of this posting, is a Flash intro and links to a contact form and to the November 8 launch announcement. Definitely not what I expected after the press release buildup.