Mary S. Butler

This week my company published the first issue of the Headlight blog, which covers digital automotive trends and insights. I am the editor and my colleague Grant Owens, director of account planning, is the publisher. Our first issue is devoted to Green topics in the digital automotive space.

Next month’s theme is Social Media and is already shaping up to be quite an interesting issue. Social media expert Shiv Singh, director of strategic initiatives at Avenue A | Razorfish, will be covering Social Influence Marketing in the automotive channel and Senior UXA Jesse Pickard will be looking at automaker-created owner sites and how existing customers can be tapped to help lure in-market consumers. Grant and I, along with a few other co-workers, will help round out the May issue.