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Razorfish

Razorfish (a Microsoft subsidiary), 2007 to present

Razorfish, the world’s largest digital design firm, helps Fortune 100 companies use the online channel as a marketing and business tool. It was acquired by Microsoft in 2007.

Senior Content Strategist, User Experience Group
Responsible for overseeing all consumer automotive site content requirements and content strategy deliverables across the project lifecycle. Currently working on an eight-figure web development and interactive strategy project for a Fortune 10 firm. Collaborate on user experience, customer segmentation, user-testing strategy, creation of evidence-based personas and scenario development.

  • Editor of the Headlight blog, which provides digital automotive trends and insights from Razorfish
  • Leading online panel testing efforts to support rapid prototype development
  • Extensive experience with Agile and iterative development process, user-centered design, social media and Web 2.0 concepts

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