Razorfish
Razorfish, 2007 to present
Razorfish, one the world’s largest interactive agencies, provides services including user experience and content strategy, technology, analytics, strategic buying and media buying.
Senior Content Strategist, User Experience Group
Content-strategy lead for consumer automotive site-content requirements and oversee a team of content strategists and content-strategy deliverables across project lifecycles. Collaborate with other discipline leads on social-media content strategy, consumer lifecycle strategy, user experience and user research to create engaging consumer-focused experiences that surpass user expectations and align with business objectives.
- Editor of Headlightblog.com, which covers digital automotive trends and insights from Razorfish
- Leading online panel testing efforts to support rapid prototype development
- Extensive experience with Agile and iterative development process, user-centered design, social media and Web 2.0 concepts


