Mary S. Butler

Performed a usability analysis on company’s HR communications portal and online enrollment microsite. Worked with 24 Hour Fitness’s Senior Benefits Analyst, insurance broker and the third-party benefits administrator to streamline the online enrollment process prior to open enrollment. Revised site resulted in an improved online enrollment experience for 24 Hour Fitness employees. February 19, 2007.

Created entry points to used-car inventory search, certified pre-owned search and for sale by owner interfaces on cars.com partner site; added KBB used-car values lookup tool. October 27, 2006.

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Built a criteria search engine that enables users to find that perfect new car by searching for equipment that matters to them. September 15, 2006.

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Comparator tool with a side-by-side display that can accommodate dozens of user selections. Launched on July 31, 2006.

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Created a new-car configurator that allows consumers to select colors, add options and get MSRP and Invoice pricing. Simultaneously launched a free price quote from a dealer service that matches buyers with local sellers. Launched on May 1, 2006.

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Live coverage of all major international auto shows with a focus on concept cars and production vehicles of interest to affluent consumers.

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See video of the 2006 New York International Auto Show

Portal page for each of the 600-plus vehicles covered by ForbesAutos.com; starting point for users to find all model-specific information. Launched on November 16, 2005.

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Search by Brand functionality added to homepage; one page for every Make covered by ForbesAutos.com Launched on November 16, 2005.

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The first in a series of vehicle category Buyer’s Guides on ForbesAutos.com kicked off with Sports Cars.

Visit Sports Car Buyer’s Guide (September 22, 2005)

Visit SUV Buyer’s Guide (October 20, 2005)

Visit Hybrid Buyer’s Guide (November 22, 2005)

Visit Passenger Car’s Buyer’s Guide (August 11, 2006)

Find Your Next Luxury Car by Price, by Category and by Model module and Flash animation added to redesigned homepage on August 9, 2005.

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